🔗 Share this article

The platform is rolling out a new feature that permits them to lessen the volume of AI-made videos appearing in their feeds. This initiative comes as the platform revealed that it presently contains more than 1 thousand million AI-generated clips.

Testing and Rollout

The update is being tested over the coming weeks before a full-scale launch. This shift coincides with a surge in AI-generated material, fueled by recent video-generation tools.

AI Content on Other Platforms

Recent reports that almost one in 10 of the most rapidly expanding content creators on a popular video site only show clips produced artificially. A large amount of this material is classified as mass-produced AI material, a label for substandard, factory-style content that is frequently illogical or dreamlike.

“We know from our community that a lot of users like content made with AI tools, ranging from digital art to educational videos, and we want to offer the community the option to see more or less of that, according to their own preferences,” commented a platform representative.

Scale of AI Content

TikTok shared that there are currently 1.3 billion videos on its app identified as artificially created. Overall, more than 100 m media items are uploaded to the service daily, making AI-generated material a relatively small percentage of its complete catalog.

How to Adjust Settings

Users will be in a position to limit or boost the level of AI content they watch by accessing the “manage topic” option in the application and selecting “AI-generated content”. Additional categories that can already be modified under the filter cover politics, clothing, cosmetics, and dance.

AI Disclosure Rules

TikTok’s guidelines require creators to identify lifelike AI-made content, and it prohibits dangerous AI impersonations of celebrities or emergencies. Any realistic AI video that is unmarked can be removed under its community policies.

Additionally, the app will from now on add an artificially created tag to content made using its built-in AI features, or identified by an industry-wide initiative for identifying artificial media. This measure is aimed to stop users from trying to circumvent the labeling process.

AI Literacy Programs

The company is furthermore launching a $2 million AI literacy fund for experts and groups to produce educational content about ethical AI use. This initiative will assist charitable organizations specializing in educating computer science.

Content Safety Approach

TikTok has justified its content review process, during debate over proposals to cut jobs for numerous content moderators in the UK. It is planning to eliminate 439 jobs in its user protection department in London, with trade unions and digital protection specialists voicing alarm that staff are being displaced by machine-led review.

A senior executive stated that human moderation would continue to be important, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it has to be seen by humans. The platform reported a 76% decrease in shocking and graphic content seen by human moderators over the past year due to the use of its automated systems.

“We think that it’s essential to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we also think it’s highly necessary to reduce exposure to unsafe media as swiftly, which is why a lot of the machine support is proving valuable process content quickly.”